The 10 Cs of Ideal Play To Win! Work Culture

1. COURAGE: The attitudes and behaviors to be "comfortable being uncomfortable," being willing to take risks in spite of our fears of the unknown or of the outcome.

2. CURIOSITY: The ability to "learn how to learn" from all of our experiences, good or bad. This is the key to personal and professional growth

.3. CREATIVITY: The flexibility and adaptability to "get outside the box," to see things from new perspectives, and to be willing to change the game on the spot.

4. COLLABORATION: Moving from "me" to "we," to see ourselves as part of a larger whole. Thus not letting our egos dominate our decisions or actions and sabotage the possible synergies that occur from collaboration. This shows up as trust and support.

5. CUSTOMER-CENTEREDNESS: Using the first four attributes to focus our energies on why we're all here - to help our customers get what they want and to feel the way they want to feel. This is the attitude and behavior of serving.

6. CHANGE-READINESS: The attitude and behavior that sees change not as an enemy or a threat, but as an opportunity and a friend. Like the entrepreneur, this attitude acknowledges that within every change there exist new possibilities and new adventures. The posture here is being on our toes ready to adapt to change rather than on our heels in retreat.

7. CHANGE-AGENT ATTITUDE: The attitude and behavior that not only adapts to change, but more importantly, anticipates and create the change. The change-agent, as a leader, creates or catches a positive future vision that he or she passionately believes in and can communicate to others, People follow the change-agent leader not because they have to, but because they want to.

8. COMMITMENT: Behaviors that say "I'll do whatever it takes to be sure that the organization reaches its vision, lives its values, carries out its purpose, and achieves its goals."

9. CONTROL OF SELF: Not focusing on control of others or of events over which we have no control, but rather focusing on being able to control our thinking, our emotions, our behaviors, and thus ourselves. This is about accountability and is the key to making the other nine Cs work.

10. COMMUNITY MEMBERSHIP: The attitude and behavior that allows us to commit to a community of people at work - people who have a common purpose, values, and vision. The community provides the structure, support, and celebration for the growth and development of all of the community members. "I have to do it myself, and I can't do it alone."