Play To Win!

The 10 Cs of Ideal
Play To Win!
Work Culture

• 1998. Play To Win! Choosing Growth Over Fear in Work and Life. Austin, TX: Bard Press. Coauthored with Hersch Wilson. This book was selected “Best Business Book of 1998” by ForeWord magazine and won the prestigious Benjamin Franklin Award for Best Business Book for 1998.
  
  
• 1997. Changing the Game Together: Creating the Company That, If It Existed, Would Put You Out of Business. Minneapolis, MN: Pecos River Division, Aon Consulting Change Management Group. Coauthored with Hersch Wilson. This handbook is a guide to the process, to the art of leading a company, creating change and creating the future.
  
  
• 1994. Stop Selling, Start Partnering. New York: John Wiley & Sons. Coauthored with Hersch Wilson. This book was a Business Week Bestseller!. Harvey Mackay, successful author and businessman, said that this book “will help you take a fresh look at your selling activities whether you are in the boardroom, face to face with customers, or anywhere in between.”
  
  
• 1987. Changing the Game: The New Way to Sell. New York: Simon & Schuster. Coauthored with Hersch Wilson. About this book Dr. Denis Waitley said, “Larry Wilson, the master of the game, has brilliantly and accurately captured the essence of selling today and for the twenty-first century. This is a must-read for all of us!”
  
  
• 1984. The One Minute Sales Person. New York: William Morrow. Coauthored with Spencer Johnson. Sold over one million copies.